How Cymfony Helps Marketing Professionals

More than ever, a brand's competitive edge comes from a deeper understanding and a stronger bond with its consumers.

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Learn more about Social Media Analysis:

Creating a Social Media Strategy

TNS Cymfony answers common questions about developing a social media strategy.

From Buy In to Business Results

The complete guide to build support for and generate business results from social media analysis.

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How Cymfony Helps Clients:

Real-time Crisis Response When a major toy brand is hit with a crisis, a social media monitoring program helps minimize damage to the brand.

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65% of marketers believe analyzing social media for consumer insights will have a significant impact on their business.

- How Savvy Brands are Unleashing the Power of Social Media, February 2008 

How Cymfony Helps Public Relations Professionals

More media to track. More influencers to monitor. More demands to prove your value. Cymfony helps meet these challenges.

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Learn more about Social Media Analysis:

Creating a Social Media Strategy

TNS Cymfony answers common questions about developing a social media strategy.

Verismo: The VRIS Model for Measuring PR Success

TNS Cymfony's new, customizable approach to communicate your success in clear simple language.

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How Cymfony Helps Clients:

Intelligent Infrastructure Verisign turned to Cymfony for a comprehensive measurement solution to determine their success in communicating their positioning.

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We wanted to find the best way to measure our PR efforts quickly and accurately...we are getting the best tools and measurement we could hope for from Cymfony.

- Joel Andren, Market Research Manager, Verisign

How Cymfony Helps Agency Professionals

Clients expect their agencies need to be at the leading edge of the social media revolution. Cymfony gets you there.

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Learn more about Social Media Analysis:

Creating a Social Media Strategy

Common questions you can use to guide your clients' social media strategy. 

Lessons from the 'Best in Class'

Aberdeen's Jeff Zabin provides leading edge learning on social media analysis.

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How Cymfony Helps Agencies:

Brand Snapshot A fast, low-cost view of the social media conversation around your client or new business prospect's brand.

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Outside of just placing ads [agencies] need to start dialogues with existing and potential customers.

- Carolyn Holliday, Fila USA, Inc