8 STEPS TO BEGIN YOUR SOCIAL MEDIA MEASUREMENT PROGRAM Eight crucial steps for valuable and repeatable results
"Brands that shy away from new media will become extinct and those that fail to quantify the impact of their social marketing initiatives will lose contact with their customers."
-Social Marketing Analytics, John Lovett, May 2010
"We wanted to find the best way to measure our PR efforts quickly and accurately...we are getting the best tools and measurement we could hope for from Cymfony."
- Joel Andren, Market Research Manager, Verisign
"Outside of just placing ads [agencies] need to start dialogues with existing and potential customers."
- Carolyn Holliday, Fila USA, Inc