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Blogwell - Austin, TX - February 2, 2011
How Big Brands Use Social Media

Dell, Toyota, Texas Instruments, Kellogg Company, REI, Coldwell Banker, and more share case studies in corporate social media

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Influence 3.0 Blog

THE FIRST MOMENT OF TRUTH HAS GONE DIGITAL
Discovering influence and social media as a valuable marketing resource

8 STEPS TO BEGIN YOUR SOCIAL MEDIA MEASUREMENT PROGRAM
Eight crucial steps for valuable and repeatable results

VISIT THE INFLUENCE 3.0 BLOG

How Cymfony Helps The World's Leading Brands

More than ever, a brand's competitive edge comes from a deeper understanding and a stronger bond with its consumers.
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Learn more about Cymfony:

cYMFONY: AN INDUSTRY PIONEER
Providing an enterprise-class monitoring platform and in-depth insights that deliver real intelligence.

Cymfony IS GROWING!

We continue to grow as global brands recognize social media as an important avenue for understanding the voice of the consumer.

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Pulse on the Economy:

Using Social Media to Understand Today's Shopper Behavior
Cymfony and Kraft join forces to combine social media insights with traditional research methods to provide a holistic view of shopper motivations. Paper presented at The ARF re:Think 2010 Annual Convention

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"Brands that shy away from new media will become extinct and those that fail to quantify the impact of their social marketing initiatives will lose contact with their customers."

-Social Marketing Analytics, John Lovett, May 2010

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