How Cymfony Helps The World's Leading Brands

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cYMFONY: AN INDUSTRY PIONEER

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Using Social Media to Understand Today's Shopper Behavior Cymfony and Kraft join forces to combine social media insights with traditional research methods to provide a holistic view of shopper motivations. Paper presented at The ARF re:Think 2010 Annual Convention READ MORE

"Brands that shy away from new media will become extinct and those that fail to quantify the impact of their social marketing initiatives will lose contact with their customers."

-Social Marketing Analytics, John Lovett, May 2010

Cymfony Maestro for Real-time, Relevant Brand Monitoring

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Creating a Social Media Strategy

Verismo: The VRIS Model for Measuring PR Success

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Cymfony Solutions at Work:

Driving Innovative Corporate Communications with Social Media How one of the largest technology companies in the World partners with Cymfony for a holistic view of communications effectiveness.

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"We wanted to find the best way to measure our PR efforts quickly and accurately...we are getting the best tools and measurement we could hope for from Cymfony."

- Joel Andren, Market Research Manager, Verisign

Tap into Cymfony's Social Media Expertise

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Learn more about Social Media Analysis:

Creating a Social Media Strategy

Lessons from the 'Best in Class'

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Cymfony Solutions at Work:

Product Launch Success with Social Media How Cymfony monitoring and market intelligence studies helped one of the largest financial services brands launch successfully in an economy riddled with consumer distrust.

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"Outside of just placing ads [agencies] need to start dialogues with existing and potential customers."

- Carolyn Holliday, Fila USA, Inc