Social Media Last year, Facebook was the rage. Today it's Twitter. Tomorrow some new technology and format will emerge. No matter what formats come and go, the power of consumers sharing their opinions is here to stay. We've selected the links and information below to keep you abreast of the latest developments. Essential Reading Social Media Will Change Your Business WOMMA WOM 101 State of the Blogosphere The Predictive Power of Online Chatter Recent Whitepapers Making the Case for a Social Media Strategy Creating a Social Media Strategy From Buy In to Business Results  Creating A Market Influence Analytics RFP Recent Webinars & Podcasts Putting the Social Web to Work How Leading Brands are Unleashing the Power of Social Media Lessons from the "Best-in-Class"  Connecting with your Citizen Marketers VISIT THE SOCIAL MEDIA KNOWLEDGE CENTER PR Measurement PR professionals are under more pressure than ever to prove the value of their programs. Measurement has been a hot topic in the industry for over a decade. Whether you are new to PR Measurement or looking for the latest thinking, we've posted links and information we hope will be valuable to you. Essential Reading Dictionary of Public Relations Measurement and Research Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities Ad Value Equivalency (AVE) Recent Whitepapers Verismo: The VRIS Model for Determining PR Success New Media, New Influencers and Implications for the Public Relations Profession Recent Webinars & Podcasts Podcast with Dr. Don Stacks Adapting to the Changing Face of PR Effective PR and Word of Mouth Strategies to Maximize a Brand's Investment in a Super Bowl Ad VISIT THE PR MEASUREMENT KNOWLEDGE CENTER

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June 26, 2009

Bride 2.0

Although I read blogs for a living, the thought of consulting blogs and message boards to plan my wedding was far from my mind. That is, until I read a post that referenced a wedding blog in passing. Now my...

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June 23, 2009

Notes from OMMA Social Panel: Authentic Conversations

I just finished a great discussion about how marketers can create authentic conversations in social media here at OMMA Social. Here are the highlights.... Alan Wolk, of the Toad Stool, made an interestesting analogy: "DM was to web 1.0 and...

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June 5, 2009

On Travel: Lower Price vs. Higher Quality

Even in this economy, the cheaper option doesn’t always score high on preference measures. Hi, I’m Cathy, an Analyst here at Cymfony. I take the lead on technology clients, but with my marketing background in travel, I recently had the...