Social Media Last year, Facebook was the rage. Today it's Twitter. Tomorrow some new technology and format will emerge. No matter what formats come and go, the power of consumers sharing their opinions is here to stay. We've selected the links and information below to keep you abreast of the latest developments. Essential Reading Social Media Will Change Your Business WOMMA WOM 101 State of the Blogosphere The Predictive Power of Online Chatter Recent Whitepapers Making the Case for a Social Media Strategy Creating a Social Media Strategy From Buy In to Business Results  Recent Webinars & Podcasts Mastering the Four Core Competencies of Social Media Putting the Social Web to Work How Leading Brands are Unleashing the Power of Social Media VISIT THE SOCIAL MEDIA KNOWLEDGE CENTER PR Measurement PR professionals are under more pressure than ever to prove the value of their programs. Measurement has been a hot topic in the industry for over a decade. Whether you are new to PR Measurement or looking for the latest thinking, we've posted links and information we hope will be valuable to you. Essential Reading Dictionary of Public Relations Measurement and Research Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities Ad Value Equivalency (AVE) Recent Whitepapers Verismo: The VRIS Model for Determining PR Success New Media, New Influencers and Implications for the Public Relations Profession Recent Webinars & Podcasts Podcast with Dr. Don Stacks Adapting to the Changing Face of PR Effective PR and Word of Mouth Strategies to Maximize a Brand's Investment in a Super Bowl Ad VISIT THE PR MEASUREMENT KNOWLEDGE CENTER

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February 2, 2010

Social Media Helps You Understand the Price-Quality Formula

Throughout the troubled economy, I observed the impact of the recession in people’s attitudes towards consumer packaged goods, technology, communication, travel and other services. One of the most common themes in social media discussion highlights the fascinating relationship between cost...

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January 25, 2010

Hello (Social) World.

I could probably talk for weeks at a time about printing, publishing, and enterprise content management (ECM) as a former technology research analyst. In fact, that was largely my job until 3 weeks ago, when I first joined the Cymfony...

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July 10, 2009

Social Media's Role in Healthcare Education, and the Implications for the Marketer

Recently, the Pew Internet and American Life Project published a study entitled The Social Life of Health Information. The study is quite informative, but as Cymfony's resident healthcare analyst, I found two of Pew's findings to be especially signicant: 1)...