Social Media Last year, Facebook was the rage. Today it's Twitter. Tomorrow some new technology and format will emerge. No matter what formats come and go, the power of consumers sharing their opinions is here to stay. We've selected the links and information below to keep you abreast of the latest developments. Essential Reading Social Media Will Change Your Business WOMMA WOM 101 State of the Blogosphere The Predictive Power of Online Chatter Recent Whitepapers Making the Case for a Social Media Strategy Creating a Social Media Strategy From Buy In to Business Results  Recent Webinars & Podcasts Too Many Metrics, Too Little Time Mastering the Four Core Competencies of Social Media Putting the Social Web to Work VISIT THE SOCIAL MEDIA KNOWLEDGE CENTER PR Measurement PR professionals are under more pressure than ever to prove the value of their programs. Measurement has been a hot topic in the industry for over a decade. Whether you are new to PR Measurement or looking for the latest thinking, we've posted links and information we hope will be valuable to you. Essential Reading Dictionary of Public Relations Measurement and Research Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities Ad Value Equivalency (AVE) Recent Whitepapers Verismo: The VRIS Model for Determining PR Success New Media, New Influencers and Implications for the Public Relations Profession Recent Webinars & Podcasts Too Many Metrics, Too Little Time Podcast with Dr. Don Stacks Adapting to the Changing Face of PR VISIT THE PR MEASUREMENT KNOWLEDGE CENTER

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June 23, 2010

8 Steps to Begin Your Social Media Measurement Program

Social media measurement programs are custom and unique for each company depending on their business objectives. Clients often ask me when they begin a measurement project “Here are the brands we want to monitor, what KPI’s should we include in...

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May 13, 2010

Turning Insights Into Foresight

Last week, The Advertising Research Foundation hosted the inaugural meeting of its Research Transformation Super Council. To be certain, it was a thought provoking meeting of the minds. Many key points, way beyond the scope of this post, were made...

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April 16, 2010

FourSquare and the Venue Sponsorship Multiplier

Everybody that’s anybody in social monitoring has been talking about FourSquare, Gowalla, and other “social geolocator services” over the past couple of weeks. Following the South by Southwest festival and some pretty astounding user growth rate reports from FourSquare, popular...