Putting the Social Web to Work

February 25, 2009
12:00pm-1:00pm EST

The impact of consumer-led conversations has added a new dynamic in the role of the marketer. The challenge presented is two-fold: Understanding the conversations themselves, and crafting a response which simultaneously leverages and influences them.

Dave Evans, author of "Social Media Marketing: An Hour a Day" will spend an hour showing you not only the specific social channels -- Facebook, Twitter, the use of a corporate blog or podcasting program and similar -- but also the basic mechanics and measurement points that enable you to take what the Social Web tells you and express it in terms that you can work with. Dave will take attendees through a straightforward and practical evolutionary process beginning with listening, developing a sensible response, and ultimately influencing the markets that are critical to success.

This webinar is FREE! Register now - the first 100 attendees will receive an autographed copy of Dave Evan's book, "Social Media Marketing: An Hour a Day"!

CLICK HERE TO REGISTER