Today, consumers rely more and more on the opinions of others, and less and less on marketing messages. But monitoring blogs and social media discussions gives marketers a new source of consumer insight, one that doesn't rely on surveys or focus groups. TNS Cymfony offers tools and services to identify the most significant consumer trends influencing the perceptions of your brand by analyzing the millions of consumer-to-consumer conversations in blogs and other social media forms. 

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TNS Cymfony Consumer Opinions & Trends Reports

TNS Cymfony will provide qualitative and quantitative data on the features, benefits and language that have the greatest potential impact on your brand. Armed with this new insight into your audience, you can uncover new product ideas, positioning strategies, and key messages that resonate with your target.

Consumer Opinions & Trends Reports will answer questions including:

• Which features, benefits, and ideas best engage consumers?
• What market conditions and issues have the greatest impact on consumer preferences and opinions?
• Why do consumers buy the products they buy?
• What unmet needs do consumers have that may lead to new breakthrough products?

TNS Cymfony's expert blog analysis also researches and maintains a list of the 25 most influential social media sites specific to your brand.