Steer the course of a potential crisis by staying on top of influential journalists, bloggers and consumers - all with the ability to alter the opinions and purchase decisions of millions of potential customers. TNS Cymfony monitors all media, from broadcast to blogs, and alerts you when a rapid response is needed to immediately minimize an emerging crisis or possible damage to your reputation and revenue.
Cymfony Crisis AWARE Reports with Online Media Monitoring
Manage potentially devastating damage to your brand by monitoring both traditional and social media content before and during a crisis, enabling you to stay ahead of the issues.
Crisis AWARE reports will answer questions including:
- Who are the most influential journalists and bloggers and what are they saying throughout the crisis?
- How is coverage of the crisis evolving?
- How are your responses affecting the course of the crisis and what more can you do?
- What long-term impact will the crisis have on your company or brand?
TNS Cymfony's Crisis AWARE is an eight-week program that provides you with dedicated analysts to manage the data collection, interpretation, and reporting. You'll know immediately who's saying what, and you'll have the information you need to plan and execute your defense. TNS Cymfony will provide a list of the top 20 most influential blogs and social media sites and a summary report assessing the long-term impact of the crisis and recommendations for actions you can incorporate into your future plans.