You no longer have to launch a product and wait weeks to find out if it is a success. Real-time social media monitoring and blog analysis uncovers spontaneous, unvarnished reactions to your product in time for you to adjust plans and messages to improve results. TNS Cymfony provides a comprehensive set of tools and services to manage content collection, interpretation and reporting to help you to quantify how your target audience is reacting to your new release.
Cymfony Launch AWARE Reports
TNS Cymfony's Launch AWARE is a sixteen-week program that provides you with a dedicated TNS Cymfony analyst. In addition to qualitative analysis you'll receive a list of the top 25 most influential blogs and social media sites as well as recommendations for future strategies to improve results for subsequent releases.
Launch AWARE Reports will answer questions including:
- Is your advertising driving customers to buy your product?
- How is your new product accepted in the marketplace?
- Are the signs positive that it will become the next market leader?
- Which key influencers are creating buzz around the release?
- What is the impact of negative comments and how can you act to turn them around?