The Internet and social media have given more and more media sources the ability to alter the opinions and purchase decisions of millions of potential customers. Manage potentially devastating PR situations by monitoring both traditional and social media content before and during a crisis. TNS Cymfony monitors all media -- traditional media from newspapers to broadcast, social media from blogs to user-generated video -- and alerts you when a rapid response is needed to immediately minimize an emerging crisis or possible damage to your reputation and revenue.
Cymfony Crisis AWARE Reports
TNS Cymfony's Crisis AWARE is an eight-week program that provides you with dedicated analysts to manage the data collection, interpretation, and reporting of both traditional media coverage and social media discussion of the crisis. You'll know immediately who's saying what, and you'll have the information you need to plan and execute your defense. TNS Cymfony will provide three valuable tools: daily reports during the peak of the crisis, a list of the top 20 most influential blogs and social media sites and a summary report assessing the long-term impact of the crisis and recommendations for actions you can incorporate into your future plans.
Crisis AWARE reports will answer questions including:
- Who are the most influential journalists and bloggers and what are they saying throughout the crisis?
- How is coverage of the crisis evolving?
- Are your responses effectively minimizing the crisis? What messages should you emphasize?
- What long-term impact will the crisis have on your company or brand?