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About Cymfony

Company Snapshot

About TNS Media Intelligence/Cymfony

TNS MI/Cymfony, a market influence analytics company, scans and interprets the millions of voices at the intersection of consumer-generated and traditional media. Our award winning platform, Orchestra, integrates innovative technology with expert analysis to identify the people, issues and trends impacting your business—at the speed of the market.

Combining powerful automated analysis with expert human interpretation, TNS MI/Cymfony provides products and services that deliver intelligence on consumer preferences, competitor strengths and weaknesses, and other information critical to a company’s reputation, brands, products and employees.

TNS MI/Cymfony works with marketing, research and PR professionals worldwide, offering a range of packaged services that address areas such as consumer-generated media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management.

For more information or to schedule a demonstration of Orchestra, contact TNS MI/Cymfony at (617) 673-6000.

Learn about TNS MI/Cymfony's Solutions

About TNS Media Intelligence (TNS-MI)

On February 26, 2007, TNS-MI announced its acquisition of Cymfony. TNS MI in the U.S. is the leading provider of competitive advertising information to advertisers, advertising agencies and media properties for more than 80 years. The company's tracking technologies collect advertising expenditures and occurrence data, as well as select creative executions, for more than 2.2 million brands across 20 media.

Established in 23 countries with more than 16,000 customers, TNS
monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, the Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the international tracking of advertising expenditures and advertising creative, as well as news monitoring and sports sponsorship evaluation. www.tns-mi.com