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2nd Annual Corporate Blogging Best Practices Webinar:
Corporate Blog Management Matures, but Strategic Evaluation Still Lacking


The results from the 2nd annual Corporate Blog study from TNS Media Intelligence/Cymfony and Porter Novelli reveal that the sophistication of corporate blog practices has evolved, but strategic approaches to evaluating success and monitoring the blogosphere are still unsophisticated.

The study demonstrates that corporations are applying more formal guidelines and procedures to managing, contributing to, writing and approving their blog posts. However, this progress is not reflected in how companies analyze their blog efforts. Most companies that responded to the survey are doing little to track their audience impact or the discussions of their company in the blogosphere.

Download the webinar or podcast to review the full survey results and to discuss how you can leverage current blog management best practices in your organization.

In this valuable webinar discussion, you’ll learn:

  • The internal processes companies are using to manage their blogs
  • The most valuable ways to evaluate the success of a blog
  • How to track blog discussions about your company
  • Which emerging social media tactics companies are focusing on
  • The evolving role of PR in blogs and social media
  • Best practices discussion with industry leaders


Simply fill out the form listed below to listen to this webinar recording.

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