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Cymfony, a division of TNS Media Intelligence, is a market influence analytics company that sifts and interprets the millions of voices at the intersection of traditional and social media such as blogs and social networks to gain consumer insight and develop stronger bonds with influencers. Our award winning platform, Orchestra, integrates innovative technology with expert analysis to identify the people, issues and trends impacting your business - at the speed of the market.   find out more

 

 
Featured Solutions
 

Voice of the Patient -- Asthma
Cymfony has built the only syndicated archive of social media discussion around the treatments of asthma.  This rich database can help pharmaceutical marketers understand patient and caregiver attitudes and usage of their drugs.

Consumer Opinions & Trends

Identify the most significant consumer trends and the forces influencing your brand so you can move as fast as the market.

PR Measurement
Quantify your amount of coverage as well as get expert qualitative interpretation of how effectively your message is being picked up in traditional and social media.


 
Monitor Measure Discover
 
the forces influencing your market with TNS MI/Cymfony's Orchestra Technology & Services
find out more

 
Influence 2.0 Blog
 

 

 

 

 

 


 
Cymfony Clients
 



 
Recent News
 

Press Release:
NEW STUDY FINDS PARENTS EMBRACE ALTERNATIVE TREATMENTS FOR CHILDREN’S ASTHMA
Cymfony analysis of consumer online discussions reveal dissatisfaction with asthma pharmaceutical treatments
Find out more

Fox 25 Special Report:
Cymfony CEO Andrew Bernstein discusses the importance of tracking customer service issues online.

Boston Globe: Hurry up, the customer has a complaint


Fox Business News: Cymfony CMO Jim Nail on Fox Business television


 
Recent Awards
 

2007 MITX Award Finalist in the Performance Management & Analytics Catagory


 
Influence 2.0 Webinars
 

ARF Webinar:
Social Media Analysis for Consumer Insight:
Validating and Enhancing Traditional Market Research Findings

September 9th, 2008
12:00pm EST
Register Now

ARF Webinar:
Effective PR and Word of Mouth Strategies to Maximize a Brand’s Investment in a Super Bowl Ad

November 12th, 2008
12:00pm EST
Register Now

 
Influence 2.0 Whitepapers & Resources
 

Lessons from the "Best- in-Class": Generating Business Results from Social Media

How Leading Brands are Unleashing the Power of
Social Media

Download the studies and listen to the recordings

Connecting with Patients, Overcoming Uncertainty
The industry’s first white paper that provides strategies to help drug firms harness social media without violating DTC promotion regulations

Download Now

Making the Case for a Social Media Strategy
Download Now

Forrester Wave™ Brand Monitoring, Q3 2006
Purchase Now


 
Influence 2.0 Podcasts
 

How to Mine the Blogosphere
listen to the podcast

Making the Case for Social Media Analysis in Market Research

listen to the podcast

Virtual Ethnography: Drawing Insights from Consumer-Generated Online Content
listen to the podcast

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