 Fast
Facts
50 Million US Internet users visited
blog sites in Q1 2005. That's 30% of all US
Internet Users and 1 in 6 of
total US population.
Source: ComScore |
1 out of 20 US adults
have created a blog and 11% of Internet users
are regular blog readers.
Source: Pew Internet & American Life Project Report |
In a survey of the attitudes toward blogs, 77% of
the respondents thought the regularly updated journals were a
useful way to get insights into the products and services they
should buy.
Source: BBC Report |
| According to Technorati, currently there are 51.8 Million weblogs
and the blogosphere continues to double about every 6
months. |
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Blogs
The ease of "blogging" has created a new form of communications. At its simplest, a blog is an online journal. Companies like GM, Microsoft and Intuit are using blogs to increase customer loyalty and influence. Blogs have become an incredibly important medium for communicating with key audiences including consumers, influencers, shareholders, employees, critics, and the media. By monitoring blogs, companies get an unbiased view of the attitudes and opinions of their key audiences. |
Briefing
Book 
Glossary of Terms
TNS MI/Cymfony's definitions and descriptions to help you understand the terminology surrounding the world of blogs. |
Behaviors of the Blogosphere
ComScore 2005 Report
on Understanding the Scale, Composition and Activities of Weblog Audiences. |
State of the Blogosphere Report
Pew Internet and the American Life Project, January 2005 Report that establishes new contours for the blogosphere and its popularity. |
Tools for Searching and Analyzing Blogs
TNS MI/Cymfony white paper on tools and services available to help companies gather and review blogs in an effort to understand what is being said on the blogosphere. |
Top Ten Brand Principles of Corporate Blogs
Business Marketing Association article on some key principles to help ensure that your blog becomes an asset to your brand and not a liability.
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Corporate Blog Learnings: The Age of Discovery (registration required)
TNS MI/Cymfony and Porter Novelli study on how much time, effort, and resources companies are devoting to monitoring the blogosphere and to creating their own blogs. |
Best
Practices
Blogging: Bubble or Big Deal
Forrester Analyst Charlene Li recommends best practices, a blogging code of ethics, and metrics that will show the impact of blogs your business.
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Blog Marketing Strategies and How to Measure Them
Click Z article on how marketers must look beyond the hype to determine how blogs can influence their products and how to effectively add them to the marketing mix. |
Mining the Blogosphere Like One Giant Focus Group
Research Department Report on the rise of CGM. The author profiles Cymfony's approach to turning CGM into consumer insights. |
Corporate Blogging Survey
Backbone Media 2005 survey on corporate blogging and the real value of it for companies.
X
X |
Building a Better Blog
Brian Bailey of the blog "Leave It Behind" posts his
top 10 ideas for how to build a better blog. |
Corporate Blogging Tips
Shel Israel & Robert Scoble of "Naked Conversations" post 11 tips on blogging and how to do it right. |
Fighting Back (subscription required)
A Forbes Magazine article on how to defend yourself or your business if bloggers attack. |
Blogs Now Mean Business
Information Week reviews five blogging packages that can suit a range of business sizes and budgets. |
Blog Mining Gets Real
CRMBuyer article on how blogs' explosive growth is generating raw data sets that your company can't
afford to ignore.
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Learn More
 Knowledge Center: Consumer-Generated Media
Knowledge Center: PR Measurement
Knowledge Center: Web 2.0
Knowledge Center: Consumer Engagement |
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