 Fast Facts
Men consume more media per week than women across all categories except magazines - by an average of 7 hours per week. On average men spend 10.2 hours on a PC compared with the 8.5 hours women spend and of that time men spend 6.7 hours online and women only 5.3 hours.
Source: Forrester |
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Web 2.0
Attempts to define the term Web 2.0 have been heavily debated. According to Wikipedia, Web 2.0 is often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Many recently developed concepts and technologies are seen as contributing to Web 2.0, including weblogs, podcasts, RSS feeds and other forms of many-to-many publishing; social software, web APIs, web standards, online web services, Ajax, and others. Web 2.0 provides a community of aggregated content or related information, driven by interests. Web 2.0 and its applications are chaging the way the world communicates allowing us consumers to share opinions, wants, needs and motivations. Companies have the opportunity to tap into the discussions from consumers to create compelling brands, products, and the messages to meet their needs. |
Briefing
Book 
What is Web 2.0?
An article by Tim O'Reilly discussing the definition and significance of Web 2.0. |
The Power of Us
BusinessWeek articles on how mass collaboration on the Internet is shaking up business. |
Women Use Internet Differently than Men
DM News article on a study by the Pew Internet & American Life Project discussing how men and women use the internet for diffent purposes. |
Seven Things You Should Know About Social Bookmarking
Educause Leaning Initiative paper on what social bookmarking is, who is doing it, why it is significant and more.
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Eight Tech Trends for 2006
BusinessWeek article on how Yahoo is aquiring Internet companies in order to build communities of Internet users that interact over the web. |
“The MySpace Generation”
BusinessWeek article on how new online networks such as MySpace.com, Facebook.com, and Xanga.com are creating new forms of social behavior. |
What Web 2.0 Means To Us
USA Today article on the suble, but yet incredibly important change with the way the Internet is used - Web 2.0. |
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Best
Practices
Learn More
 Knowledge Center: Consumer-Generated Media
Knowledge Center: Blogs
Knowledge Center: PR Measurement
Knowledge Center: Consumer Engagement
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