Putting the Social Web to Work
Dave Evans, author of "Social Media Marketing: An Hour a Day" discusses not only the specific social channels -- Facebook, Twitter, the use of a corporate blog or podcasting program and similar -- but also the basic mechanics and measurement points that enable you to take what the Social Web tells you and express it in terms that you can work with. Dave presents a straightforward and practical evolutionary process beginning with listening, developing a sensible response, and ultimately influencing the markets that are critical to success.
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Also in the Influence 2.0 Webinar Series:
Connecting with Your Citizen Marketers
Jackie Huba, author of the book Citizen Marketers, describes how your business can make a connection with this influential, growing segment.
Lessons from the "Best-in-Class": Generating Business Results from Social Media
The Aberdeen Group presents insights and identifies practices “best in class” companies have discovered to improve their business results using social media monitoring and analysis.
How Leading Brands are Unleashing the Power of Social Media
Research by TNS Cymfony reveals how marketers view the importance of social media and the barriers they face to successful implementation.