http://www.cymfony.com Cymfony PR Measurement Knowledge Center RSS Feed Wed, 06 Jul 2011 09:04:00 EST en-us https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38363087&rKey=f22ef941ab699dc4 https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38363087&rKey=f22ef941ab699dc4 Fri, 20 May 2011 09:54:00 EST Learn how consumer reaction to the financial regulation press coverage is having an impact on banks. https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38233422&rKey=2fcee3048572c174 https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38233422&rKey=2fcee3048572c174 Thur, 28 Apr 2011 06:31:00 EST Join Cymfony insights experts as they evaluate media scrutiny and consumer reaction following the breach, and the impact it had on brands https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=36671502&rKey=a3a4596debcc158e https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=36671502&rKey=a3a4596debcc158e Wed, 04 Aug 2010 12:08:00 EST Using social media to understand business buyer's attitudes can be just as rewarding as consumer insights are to B2C marketing. Join Cymfony and world renowned industry expert Katie Paine as they reveal the steps to B2B success with social media listening. http://novitaic.typepad.com/novitaic/2005/12/what_is_public_.html http://novitaic.typepad.com/novitaic/2005/12/what_is_public_.html Wed, 29 Oct 2008 10:42:00 EST Dr. Stacks defines what public relations research is and how it is different from public opinion or market research. https://cymfony.webex.com/cymfony/onstage/playback.php?AT=Show&Type=Playback&ClientName=webex&ConfID=126163289&FileName=http://cymfony.webex.com/seminar/231756/play/126163289/Changing Face of PR Webinar.wrf&Rnd=1831344547 https://cymfony.webex.com/cymfony/onstage/playback.php?AT=Show&Type=Playback&ClientName=webex&ConfID=126163289&FileName=http://cymfony.webex.com/seminar/231756/play/126163289/Changing Face of PR Webinar.wrf&Rnd=1831344547 Wed, 29 Oct 2008 10:34:00 EST Cymfony CMO Jim Nail, and panelists Keith O’Brien of PR Week, Joel Andren of Verisign and David Geddes of Fleishman Hillard discuss the forces impacting public relations and what you can do to leverage these new opportunities. https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34157687&recordKey=182F263E3AC7099EE68A7B56A112B327F1F35D472753837AB6E39CAF84817985 https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34157687&recordKey=182F263E3AC7099EE68A7B56A112B327F1F35D472753837AB6E39CAF84817985 Wed, 29 Oct 2008 10:16:00 EST Cymfony proves the link between traditional media and social media, showing that pre-game PR coverage drives post-game discussion of Super Bowl ads. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=44 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=44 Wed, 29 Oct 2008 09:56:00 EST See how Verisign has begun to look at key message delivery holistically across both PR and marketing to efficiently allocate marketing and PR budgets. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=43 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=43 Wed, 29 Oct 2008 09:55:00 EST Learn how Cymfony helped TRW Automotive to apply their Six Sigma process to PR measurement. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=40 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=40 Tue, 28 Oct 2008 14:13:00 EST The Society for New Communications Research examines how influence patterns are changing as a result of social media and how communications professionals are adapting. http://www.instituteforpr.org/ipr_info/dictionary_public_relations/ http://www.instituteforpr.org/ipr_info/dictionary_public_relations/ Tue, 28 Oct 2008 13:58:00 EST Prepared and edited by Don W. Stacks for the Institute for Public Relations. http://www.instituteforpr.org/research_single/measuring_activities/ http://www.instituteforpr.org/research_single/measuring_activities/ Tue, 28 Oct 2008 13:57:00 EST Written by Dr. Walter K. Lindenmann for the IPR, this guidebook seeks to set minimum standards for measuring PR programs, strategies, and tactics. http://www.instituteforpr.org/research_single/measure_prs_contribution/#SlideFrame_0 http://www.instituteforpr.org/research_single/measure_prs_contribution/#SlideFrame_0 Tue, 28 Oct 2008 13:56:00 EST This primer on showing PR's value to management is based on a well-rounded approach used by Texas Instruments. http://www.instituteforpr.org/research_single/measureable_public_objectives/ http://www.instituteforpr.org/research_single/measureable_public_objectives/ Tue, 28 Oct 2008 13:55:00 EST The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? http://www.instituteforpr.org/research_single/the_fork_in_the_road_of_media_and_communication_theory_and_practice/ http://www.instituteforpr.org/research_single/the_fork_in_the_road_of_media_and_communication_theory_and_practice/ Tue, 28 Oct 2008 13:32:00 EST Published by the Institute for Public Relations, this provocative paper calls for increased, updated education about new theories of communications as a first step to improve PR measurement. http://www.instituteforpr.org/research_single/adv_value_equiv/ http://www.instituteforpr.org/research_single/adv_value_equiv/ Tue, 28 Oct 2008 13:30:00 EST While a common metric, Cymfony believes AVE is flawed. This paper from the IPR's Commission on Measurement details the reasons for its questionable reliability and validity.