http://www.cymfony.com Cymfony Social Media Knowledge Center RSS Feed Wed, 06 Jul 2011 09:04:00 EST en-us https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38663817&rKey=7e3341f473d08bcc https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38663817&rKey=7e3341f473d08bcc Wed, 06 Jul 2011 09:03:00 EST Cymfony analyst Cathy Buena discusses the drivers behind why families purchase the food products they do, distilled from the authentic conversations of the moms themselves on the social web. Cathy is joined by Stacy DeBroff, CEO of Mom Central Consulting who adds her insight and expertise to the discussion. https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38363087&rKey=f22ef941ab699dc4 https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38363087&rKey=f22ef941ab699dc4 Fri, 20 May 2011 09:54:00 EST Learn how consumer reaction to the financial regulation press coverage is having an impact on banks. https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38233422&rKey=2fcee3048572c174 https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=38233422&rKey=2fcee3048572c174 Thur, 28 Apr 2011 06:31:00 EST Join Cymfony insights experts as they evaluate media scrutiny and consumer reaction following the breach, and the impact it had on brands https://cymfony.webex.com/cymfony/ldr.php?AT=pb&SP=MC&rID=37799492&rKey=d5840bc10859f272 https://cymfony.webex.com/cymfony/ldr.php?AT=pb&SP=MC&rID=37799492&rKey=d5840bc10859f272 Thur, 24 Feb 2011 09:06:00 EST Join Cymfony, Insight Practice Leader, Csaba Dancshazy, as he discusses online video trends and how monitoring and measuring your efforts can help shape future campaigns. https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=36671502&rKey=a3a4596debcc158e https://cymfony.webex.com/cymfony/lsr.php?AT=pb&SP=EC&rID=36671502&rKey=a3a4596debcc158e Wed, 04 Aug 2010 12:08:00 EST Using social media to understand business buyer's attitudes can be just as rewarding as consumer insights are to B2C marketing. Join Cymfony and world renowned industry expert Katie Paine as they reveal the steps to B2B success with social media listening. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=56 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=56 Tue, 29 Jun 2010 11:25:00 EST Using Social Media to Understand Today’s Shopper Behavior https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34969682&recordKey=94DA1D866D581312AD7AF077F01D3D7B38ABFBF23B6360AC9A8595E8CE3D9472 https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34969682&recordKey=94DA1D866D581312AD7AF077F01D3D7B38ABFBF23B6360AC9A8595E8CE3D9472 Tue, 18 Aug 2009 11:41:00 EST Razorfish presents their new Social Influence Marketing (SIM) score, highlights of the Fluent report, and how companies can apply it to manage their social influence marketing and increase their brand influence. https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34801842&recordKey=61C7476EF3941E1514C36DA183FAFAAE28B0DBBFF2E6FC717EE8C6BB085788F2 https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34801842&recordKey=61C7476EF3941E1514C36DA183FAFAAE28B0DBBFF2E6FC717EE8C6BB085788F2 Wed, 08 Jul 2009 11:23:00 EST Cymfony has identified four core competencies that brands and companies must master to succeed in this new consumer-controlled environment: Listening, Influence, Insight, and Engagement. https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34345882&recordKey=0959E17BC0BE5C5D4E6B6D151225A60B0C362D8750F79D5F405DB788F3151915 https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34345882&recordKey=0959E17BC0BE5C5D4E6B6D151225A60B0C362D8750F79D5F405DB788F3151915 Thur, 05 Mar 2009 12:26:00 EST Dave Evans, author of "Social Media Marketing: An Hour a Day" discusses not only the specific social channels but also the basic mechanics and measurement points that enable you to take what the Social Web tells you and express it in terms that you can work with. http://www.envisionsolutionsnow.com/pdf/Studies/Achieving_Openness_fin_sm_doc.pdf http://www.envisionsolutionsnow.com/pdf/Studies/Achieving_Openness_fin_sm_doc.pdf Mon, 02 Feb 2009 10:00:00 EST Report from Envision Solutions providing information to help health organizations communicate effectively with social networkers. http://technobabble2dot0.wordpress.com/social-media-white-paper/ http://technobabble2dot0.wordpress.com/social-media-white-paper/ Tue, 11 Nov 2008 08:55:00 EST Edelman white paper summarizing a roundtable devised to address the question of influence and how it should be measured. https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34157687&recordKey=182F263E3AC7099EE68A7B56A112B327F1F35D472753837AB6E39CAF84817985 https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=34157687&recordKey=182F263E3AC7099EE68A7B56A112B327F1F35D472753837AB6E39CAF84817985 Wed, 29 Oct 2008 10:16:00 EST Cymfony proves the link between traditional media and social media, showing that pre-game PR coverage drives post-game discussion of Super Bowl ads. https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=32593642&recordKey=7605B6CFF120405FBA3E11FE90FB42F31DF909FEABE207784D9448F9AEA89C36 https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=32593642&recordKey=7605B6CFF120405FBA3E11FE90FB42F31DF909FEABE207784D9448F9AEA89C36 Tue, 28 Oct 2008 08:51:00 EST Research by Cymfony reveals how marketers view the importance of social media and the barriers they face to successful implementation. https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=32737077&recordKey=B3C24353DC6AEB5ADEC57538D6179B812F0D80AA2598F503D3B46D22FE8AA04D https://cymfony.webex.com/cymfony/onstage/g.php?AT=VR&RecordingID=32737077&recordKey=B3C24353DC6AEB5ADEC57538D6179B812F0D80AA2598F503D3B46D22FE8AA04D Tue, 28 Oct 2008 08:49:00 EST The Aberdeen Group presents insights and identifies practices “best in class” companies have discovered to improve their business results using social media monitoring and analysis. https://cymfony.webex.com/cymfony/onstage/playback.php?AT=Show&Type=Playback&ClientName=webex&ConfID=126348355&FileName=http://cymfony.webex.com/seminar/231756/play/126348355/Making the Case for Social Media in Market Research.wrf&Rnd=845033212 https://cymfony.webex.com/cymfony/onstage/playback.php?AT=Show&Type=Playback&ClientName=webex&ConfID=126348355&FileName=http://cymfony.webex.com/seminar/231756/play/126348355/Making the Case for Social Media in Market Research.wrf&Rnd=845033212 Tue, 28 Oct 2008 08:46:00 EST This presentation reviews what market researchers can learn from social media analysis, how the metrics are applied and offers an example of a social media analysis. https://cymfony.webex.com/cymfony/onstage/playback.php?AT=Show&Type=Playback&ClientName=webex&ConfID=126145140&FileName=http://cymfony.webex.com/seminar/231756/play/126145140/Virtual Ethnography.wrf&Rnd=282571367 https://cymfony.webex.com/cymfony/onstage/playback.php?AT=Show&Type=Playback&ClientName=webex&ConfID=126145140&FileName=http://cymfony.webex.com/seminar/231756/play/126145140/Virtual Ethnography.wrf&Rnd=282571367 Tue, 28 Oct 2008 08:45:00 EST This ARF webinar takes a look at consumer-generated media as a rich data source of unbiased, top-of-mind insights direct from consumers. http://www.veotag.com/player/?u=fwokrsfvkr http://www.veotag.com/player/?u=fwokrsfvkr Tue, 28 Oct 2008 07:26:00 EST Jackie Huba, author of the book Citizen Marketers, describes how your business can make a connection with this influential, growing segment. http://tinyurl.com/24mu9p http://tinyurl.com/24mu9p Mon, 27 Oct 2008 14:43:00 EST Learn what motivates aggressive online behavior and how companies should respond to phenomena such as negative blog posts and Internet extremism. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=26 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=26 Mon, 27 Oct 2008 11:44:00 EST An in-depth look at how a major toy company used social media analysis to fine-tune its response to a recall crisis and minimize damage to its valuable brands. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=25 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=25 Mon, 27 Oct 2008 11:32:00 EST Created by the Cymfony consulting team, this case study examines how Nikon didn't listen to complaints of influential consumers, creating an opportunity for Canon. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=24 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=24 Mon, 27 Oct 2008 11:09:00 EST An analysis proving that strong pre-game traditional media coverage is essential to the ROI of Super Bowl advertising. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=21 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=21 Mon, 27 Oct 2008 10:07:00 EST Explore examples of social media analysis in action and learn what you need to build executive support for incorporating social media in your marketing plan. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=20 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=20 Mon, 27 Oct 2008 09:58:00 EST TNS Cymfony answers common questions about developing a social media strategy. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=19 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=19 Mon, 27 Oct 2008 09:31:00 EST The complete guide to build support for, implement, and generate business results from social media analysis. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=18 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=18 Mon, 27 Oct 2008 09:29:00 EST Cymfony describes a four-step process and provides worksheets to guide your search for the right partner to monitor and measure the influences on your company. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=17 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=17 Mon, 27 Oct 2008 08:32:00 EST Cymfony and partners created this framework to help pharma companies evaluate and mitigate the risks of a range of social media initiatives. http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=16 http://www.cymfony.com/modules/knowledgeBaseRegister.aspx?dl=16 Mon, 27 Oct 2008 08:29:00 EST Learn what motivates aggressive online behavior and how a company’s response can either inflame or mollify negative social media discussion. http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm Mon, 27 Oct 2008 08:26:00 EST Business Week journalists and bloggers Stephen Baker and Heather Green detail the impact of social media on business. http://portal.acm.org/citation.cfm?doid=1081870.1081883 http://portal.acm.org/citation.cfm?doid=1081870.1081883 Mon, 27 Oct 2008 08:08:00 EST An academic study correlating social media discussion to book sales. http://womma.org/womm101/ http://womma.org/womm101/ Mon, 27 Oct 2008 08:05:00 EST The Word of Mouth Marketing Association’s introduction to word of mouth marketing. http://technorati.com/blogging/state-of-the-blogosphere/ http://technorati.com/blogging/state-of-the-blogosphere/ Mon, 27 Oct 2008 08:05:00 EST Technorati’s 2008 report is an authoritative source for information about the evolution of blogs. http://media.competeinc.com/med/uploads/files/Compete_Spark_12_06_Embracing_Consumer_Buzz_Creates_Measurement_Challenges.pdf http://media.competeinc.com/med/uploads/files/Compete_Spark_12_06_Embracing_Consumer_Buzz_Creates_Measurement_Challenges.pdf Mon, 27 Oct 2008 07:34:00 EST A study by Compete illustrating how CGM influences automotive and travel purchases.