February 5, 2009

Super Bowl Movie Ads Spark Most Online Buzz

When it comes to generating online buzz with Super Bowl ads, Hollywood stole the show. Three upcoming summer blockbusters promoted in spots during the game were among the top five ads...

January 28, 2009

Bloggers Not Saying Much on This Year's Super Bowl Spots

Recession may be a buzz kill for Super Bowl-ad hype: Firms tracking online chatter see a significant decline in discussion about this year's crop of ads...

January 23, 2009

So Who's Tops at Listening to What Consumers Say About Your Brand?

By now it's a widely accepted marketing maxim that a brand isn't simply what its marketing department says it is but what its customers say it is. And listening to what consumers are saying and distilling the most important information into useful business insights...


March 3, 2008

Exploring Social Media Measurement: Cymfony

This week's look at Social Media measurement focuses on Cymfony, one of two firms singled out by Forrester Research as best in class for monitoring online buzz about your brand. There are a handful of very good services on the higher end...

January 30, 2009

Super Bowl Advertisers Plan Spots Around Uncertain Economy

Super Bowl XLIII Sunday may be the "all-time pressure cooker" for advertisers given the economy, as the decision to spend up to $3M on a 30-second spot...


January 23, 2009

Listening Platforms Are Evolving Into Engagement Platforms

Forrester research has released their new report "The Forrester Wave Listening Platforms, Q1 2009". The report covers seven companies. Criteria for evaluating the technologies...


July 7, 2008

Hurry Up the Customer Has a Complaint

As blogs expand the reach of a single voice, firms monitor the Internet looking for the dissatisfied. Companies are learning the power of the individual firsthand...


February 28, 2008

New Study by TNS Media Intelligence/Cymfony Finds 50% of Marketing Executives Believe Social Media Is a "Vital Component" of Corporate Communications

Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad, according to research sponsored by SNCR Vendor Council member TNS media intelligence/Cymfony...