Few purchases evoke stronger emotions in consumers than cars.  We rely on them, they are significant investments, and many see the car as a reflection of their own personal "brand".  Much like some of the vehicles themselves, consumer sentiment on car brands can turn on a dime.  Listening to and understanding the voice of car buyers and even car dealers on the social web is critical. There is a tremendous opportunity for car makers' messages and products to resonate with consumers if they understand the mindset of car buyers and owners.  

Kantar Media Cymfony analyst Alexandra Higgins will discuss the types of insights to be gained, distilled from the authentic conversations of the car buyers and dealers on the social web using Maestro, Kantar Media Cymfony's enterprise-class listening platform.

Join Kantar Media Cymfony for this new Insights Webinar focused on social media monitoring for the automotive industry on Thursday, September 22nd at 11am EDT. 

What you'll learn:

- The importance of identifying the authentic voice of the automotive buyer
- The advantage of discovering where on the social web consumer conversations about automotive brands are taking place
- The role auto dealers play in the conversation
- How these insights can be actionable from a business standpoint
- Quickly-depoyable methods to gain insights on the prevailing attitudes towards brands in the automotive marketplace gleaned from millions of posts by this community