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In This Issue What Business Should Do About "You" Free Webinar: |
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What are is your company doing to become involved with "You?" |
It's all about "You" these days, isn't it?
Last year "You" uncovered a few customer service nightmares and Time Magazine names "You" Person of the Year. Then, AdAge names "You" Agency of the Year. Now, "You" are creating ads for the Super Bowl, the biggest advertising showcase in the world. "You" have become quite the celebrity.
In this month's newsletter, we'll be discussing what companies need to do to deal with "You" now.
It's not really all that hard, but it requires letting go of some old habits and trying a new approach. The brands that can adapt will harness the considerable influence "You" now represent.
What Business Should Do About "You"
Cymfony's chief strategy & marketing officer, Jim Nail, shares his thoughts on how businesses should become involved with "You." Jim includes examples of companies that have done it right and wrong, as well as ideas for new skills that businesses must learn.
Doritos Lets Consumers Create their Super Bowl Ad
Doritos has asked AdAge’s “agency of the year” to create their Super Bowl ad this year, with their "Crash the Super Bowl" contest.
About 1,000 videos were received and visitors to the Doritos site voted for their favorite from the top 5 finalists; the winner will be shown during The Big Game on Febuary 4th. Cymfony’s Jim Nail makes his pick and reviews them in these recent blog entries:
Doritos Announces Final Five Consumer-Created Ads
Doritos Ads -- More Evaluation
Doritos Ads -- The Full Review
Free Webinar Wednesday, January 24th, 2007:
Making the Case to Analyze "You."
"You" are becoming a tremendous resource for market researchers. Sophisticated researchers are gaining direct access to what "You" want, need, and are motivated by in an unfiltered, real-time environment by evaluating blogs, discussion boards and social networks online.
Join the ARF and Cymfony for a free webinar that will review what market researchers can learn from tapping into "You."
Tomorrow, Wednesday, January 24th, 2007
12:00pm EST
newsletter published by cymfony, inc.
125 Walnut St., Suite 205, Watertown, MA 02472
Tel: 617-673-6000 or email us at info@cymfony.com
