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In This Issue • New Podcast: How to mine the Blogosphere • Webinar & Podcast: Analyzing Aggressive Online Behavior • TNS MI/Cymfony's Influence 2.0 Blog • Cymfony nominated for a MITX Award |
If you missed the live event this month, here is your chance to hear from John Palfrey of the Berkman Center for Internet & Society at Harvard University and Jim Nail of Cymfony to learn the best ways to respond to aggressive online attacks targeted at your company. Click here to download the webinar or podcast as well as the white paper & case studies. |
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Cymfony is a finalist for the 4th Annual MITX Technology Awards in the category of performance management & analytics for our entry “Social Media Analysis for Market Research Professionals.” The winners will be announced at a ceremony at the Four Seasons Hotel in Boston on June 5. |
It’s been a year since Cymfony introduced Influence 2.0 and launched a variety of educational resources to help companies leverage the new opportunities emerging in the social media world. Social media continues to grow and every week new examples emerge demonstrating how social media is impacting business and changing our culture. To help you keep pace with this momentum, we’ve updated one of our most popular white papers and added new resources to give your social media strategy a competitive edge.
We are also hosting a free webinar on June 5th with Jackie Huba, the author of the popular book “Citizen Marketers,” that will show you what your company can do to promote and support brand advocates in social media. Sign up below!
Making the Case for a Social Media Strategy
Updated for 2007
Our “Making the Case” white paper has been one of our most popular resources since it was introduced a year ago. Since, businesses have made a lot of progress with social media in their marketing and PR strategies. We’ve collected the best studies, news stories, and business examples from across the business world and rewrote this popular paper. If it has been a while since you’ve read it, or if you’re seeing it for the first time, download the updated 2007 version now.
We’ve also setup a wiki for this paper where you can comment on the examples and add a few of your own.
Questions About Developing a Social Media Strategy?
You are not alone. We often see companies struggle with many of the same issues when developing a social media strategy. To help companies start or evolve a plan that works best for them, we offered some of our perspectives to the most common questions in this new Influence 2.0 white paper.
Download Now
New Podcast - How to Mine the Blogosphere
Paul Dunay, of Buzz Marketing for Technology, recently conducted a podcast on “How to Mine the Blogosphere” with our CMO, Jim Nail. In this podcast, Jim gives advice on what companies should think about when looking at online conversations and includes examples of what companies like Sony and Wal-Mart are discovering in the process.
Click on image below to listen to the podcast in Cymfony's Knowledge Center:
newsletter published by TNS Media Intelligence/Cymfony, inc.
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Tel: 617-673-6000 or email us at info@cymfony.com