CYMFONY ENHANCES SOCIAL MEDIA LISTENING PLATFORM TO ENABLE GREATER INSIGHT INTO TRUE IMPACT OF DIGITAL CONVERSATIONS

Maestro v1.3 extends social media monitoring scale and performance, while providing better understanding of online discussion influence

WATERTOWN, MA - May 12, 2010 - Cymfony, a Kantar Media company and a leader in analyzing influence in social and traditional media, announces the latest release of its 3^rd generation social media listening platform, Cymfony Maestro v1.3. This new version further extends the reach of social media monitoring across the enterprise by providing scalability and performance enhancements. It increases the number of unique dashboards and users into the tens of thousands per client, and it enables users to better explore and understand the impact and reach of sites, posts, and individual authors through a new "Influence Matrix".

"Cymfony Maestro v1.3 is all about reach," said Richard Pasewark, Cymfony's General Manager. "It provides a granular view of which dialogue has broader influence (the "reach" of talking) while extending the footprint of social media monitoring across the enterprise in a consistent, yet customizable way (the "reach" of listening).

Cymfony's expanding base of global customers use Cymfony Maestro to listen to brand discussion, monitor brand reputation, understand campaign effectiveness, and extract valuable consumer insights among other business needs. The performance and scalability enhancements in Maestro v1.3 were made to extend capabilities to a broader set of users within the organization. Adaptable to a range of enterprise-class needs, Cymfony Maestro enables the establishment of standard metrics which can then be combined with product or regional-specific measurements to provide quantitative and qualitative assessments.

Recognizing that all dialogue does not have the same impact and that standard impression measurements do not tell the entire story, Cymfony Maestro v1.3 includes an expanded impact assessment tool: the Influence Matrix. To assess the real impact of social media dialogue users can view the reach, link backs, Tweet links, Diggs, comments and more, for individual posts, authors, or entire sites. Cymfony Maestro v1.3 users can click through the Influence Matrix to directly access the underlying posts and download data to craft customized influence scores.

About Cymfony

Cymfony, a Kantar Media company, provides market influence analytics by scanning and interpreting the millions of voices at the intersection of social and traditional media. Combining powerful automated analysis with expert human interpretation, Cymfony provides research solutions to help better understand consumer preferences, competitor strengths and weaknesses, and other information critical to a company's reputation, brands, products and employees. Cymfony works with marketing, research and PR professionals worldwide, offering a range of packaged and custom services to address specific intelligence requirements, such as social media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management. (www.cymfony.com).

About Kantar Media

Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors - Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (www.KantarMediaNA.com ).