TNS Cymfony Adds Market Research Maven

Natasha Stevens' appointment to further raise value, relevance of measurement

WATERTOWN , MA - September 24, 2008 - TNS Media announced today that Natasha Stevens has been named Business Solutions Architect for TNS Cymfony, a leader in analyzing market influence in social and traditional media. Stevens will be responsible for translating the unique requirements of each client and project into customized engagements that provide meaningful business insights.

A recognized authority within the media measurement and research sector, Stevens has extensive experience in helping Fortune 1000 brands analyze the influence of traditional media coverage and social media discussion . Stevens will bring insight and strategic direction to help further evolve TNS Cymfony's business and product development.

"Instead of handing over a technology tool and walking away, TNS Cymfony 's goal is to get under the hood and help clients to plan, design and deploy customized solutions that will directly impact their business objectives - whether it's driving new business, brand proliferation, trend analysis or measuring campaign effectiveness," said Stevens. "I look forward to working with TNS Cymfony's clients, research teams, and executives."

Previously, Stevens was the Managing Director of Research at RFBinder Partners, developing customized research and campaign measurement solutions that shaped and supported communications initiatives. She managed a team of researchers providing clients competitive intelligence, media analysis, trend forecasting, and primary research services. Her research supported blue chip companies in the development of a wide range of communications initiatives ranging from the creation of community-based initiatives, crisis management, and new product introductions. Natasha's expertise spans numerous industries: consumer goods, energy, financial services, health/pharmaceutical, technology and telecommunications.

"Traditional and social media content has little value to clients until it is organized to address their goals," said TNS Cymfony CEO Andrew Bernstein. "Natasha's expertise will further differentiate Cymfony from other cookie cutter tools in the market and is evidence of our commitment to providing creative solutions to address clients' needs. We are thrilled to have her."