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West Glen
Through a customized version of Cymfony Dashboard, Cymfony’s intelligent media monitoring and analytics application, West Glen, can now automatically determine the impact and ROI of client VNRs, PSAs and other broadcast methods instantly…not months after a campaign has ended. Regardless of the media channel – television, radio, print or Internet – West Glen is now able to provide enhanced data analysis, in-depth research and close monitoring of competitive brands. The analytics provided through Cymfony Dashboard easily apply to tracking short-term broadcast projects, or to ongoing analysis of products, issues, campaigns and a firm’s competition. West Glen is headquartered in New York City, with regional offices
in Chicago, Denver, Los Angeles, San Francisco and Washington, DC. |
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