Orchestra Platform
TNS Media Intelligence/Cymfony’s Orchestra breaks new ground by enabling organizations to view traditional and consumer-generated media in one application, providing more comprehensive and complete real-time consumer and market insights. The convergence of multiple media sources enables a broader range of groups across the organization to benefit from the media analysis and discovery functions, including real-time “side-by-side” analysis of mainstream and consumer-generated media.
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Orchestra enables clients to see emerging trends, product problems and service issues relevant to your company, products and competitors |
TNS MI/Cymfony’s Orchestra platform consists of two applications:
1. Our proprietary Natural Language Processing engine automatically aggregates, classifies, quantifies, and benchmarks both traditional and consumer-generated media.
2. The second application is a Web-based interface that provides a dashboard to analyze these multiple media sources. The Orchestra online dashboard provides access to real-time data at any time from any web browser. Orchestra requires no IT development and it easily integrates with your current workflow.
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