TNS Media Intelligence/Cymfony: Consumer Trends & Opinions

Consumer Opinions & Trends

Moving at the Speed of the Market

Influencing perceptions of your brand and market is more difficult than ever due to the millions of consumer-to-consumer conversations that are diluting the impact of your company’s marketing programs. Consumers no longer simply absorb your marketing message. They create their own ads, either imitating or parodying the original. They may praise or lampoon your product. They ask their fellow consumers which products they love and which products they hate. And it is all there for any consumer to see at any time.

But marketers can also see it. Consumers are telling you what aspects of the product or message you need to improve. They are telling you where your competitors are vulnerable. They are telling you their unmet needs which may lead to new breakthrough products.

TNS Media Intelligence/Cymfony helps you identify the most significant consumer trends and the forces influencing your brand so you can move as fast as the market.

TNS MI/Cymfony’s Consumer Opinions & Trends Reports will answer questions like:

What features, benefits, and ideas are consumers engaged about in your category?

What market conditions and issues have the greatest impact on consumer preferences and opinions?

Why do consumers buy the products they buy? What barriers do they encounter in the purchase process?

What unmet needs do consumers have that may lead to new breakthrough products?

Choose an Audit for a one-time snapshot

TNS MI/Cymfony’s three month Audit scans a select group of top traditional and consumer-generated media sources to provide a baseline view of your current position in the market.

Consumer Opinions & Trends Reports Keep You In Tune With Your Target

With TNS MI/Cymfony’s Consumer Opinions & Trends Reports, you’ll have almost unlimited flexibility to define what brands, attributes, and trends you want to track. You’ll receive a monthly report that classifies and prioritizes the features, benefits and language that have the greatest potential impact on your brand, including:

Benchmarks comparing your brand against competitors

Insight into competitors’ actions

Growth of known trends

Quantification of changing consumer preferences

Warning of negative issues that could become crises

TNS MI/Cymfony also researches and maintains a list of the 25 most influential social media sites specific to your brand and product category.

Customized For Your Needs

Of course, every organization’s needs are unique. TNS MI/Cymfony’s team of experienced analysts will work with you to customize a tracking and measurement strategy for your specific business requirements. As your business needs evolve, your dedicated account manager will make sure these reports continue to provide the valuable data and insights you need. Allow us to design a program just for you.