Cymfony: Corporate Reputation

Corporate Reputation

Monitoring Threats and Protecting Your Corporate Reputation

Companies rightly invest significant amounts of time, effort and resources into building a reputation that will attract investors, talented employees, the loyalty of their customers. Measuring the strength and monitoring the health of this vital asset is critical to sustain growth. Technology has enabled sophisticated analysis and benchmarking across the breadth of traditional media outlets.

But the explosive growth of blogs, message boards, Usenet groups and online opinion/review sites has brought a new group of influencers to the market. Activist bloggers may target your company on its social policies. Rumors and misinformation on investment boards may undercut your stock price. And a positive story in traditional media may turn against you when the blogosphere weighs in with their highly opinionated style.

TNS MI/Cymfony’s Corporate Reputation Reports will answer questions like:.

How do influential stakeholders, the media, and potential customers perceive your company?

What is the perception of your financial performance, customer service, treatment of employees, social responsibility, and industry leadership?

How is my company perceived in the realm of social responsibility?
How your company ranks vs. the competition?

Choose an Audit for a one-time snapshot

TNS MI/Cymfony' s three month Audit scans a select group of top traditional and consumer-generated media sources to provide a baseline view of your current position in the market

This new influence dynamic makes it more important than ever to use highly sophisticated tools and methodologies to monitor trends that could impact your reputation. Fortunately, the public nature of consumer-generated media makes all these comments transparent. Leading companies are leveraging this to measure their reputation not just in the media but among actual stakeholders, and monitor emerging issues and attacks.

TNS Media Intelligence/Cymfony identifies, filters, sorts, and analyzes comments about your company to identify threats and evaluate their severity. TNS MI/Cymfony analysts interpret the data and can help you develop plans to respond appropriately to any threats, at the speed of the media.

Corporate Reputation Reporting Protects a Vital Asset

With TNS MI/Cymfony’s Corporate Reputation Reports, you’ll have almost unlimited flexibility to define the stakeholders, publications, attributes, and comparable companies you want to track. You’ll receive a monthly report of the leading industry benchmarks to give you critical insights into the reputations of your company and your competitors. We present these findings along with recommendations on how you can leverage strengths and overcome potential weaknesses.

Your report includes industry benchmarks on five core areas of perception measurement:

financial performance

customer service

social responsibility

innovation

industry leadership

The report tracks trends over time, highlighting shifts in the status of these perceptions that demonstrate your success or alert you to impending trouble.

Customized For Your Needs

Of course, every organization’s needs are unique. TNS MI/Cymfony’s team of experienced industry analysts will work with you to customize a tracking and measurement strategy for your specific business requirements. As your business needs evolve, your dedicated account manager will make sure these reports continue to provide the valuable data and insights you need. Allow us to design a program just for you.