TNS Media Intelligence/Cymfony: Crisis AWARE

Crisis AWARE

Managing Potentially Devastating Marketing Situations

With the click of a mouse, your brand can be damaged with potentially devastating revenue implications.

Consumers have more influence than ever with the rapid growth of blogs, consumer review sites message boards, and Usenet groups. Influential consumers can alter the opinions and purchase decisions of millions of potential customers. Since journalists are picking up stories and remarks from bloggers, these issues end up as headlines in traditional media, amplifying the impact of the crisis.

When a crisis is brewing you want early warning so you can head it off. When a crisis breaks, you need all the facts fast to mitigate the damage. Consumer-generated media can amplify a problem far more rapidly than it the past. But it also makes it visible far earlier.

TNS Media Intelligence/Cymfony provides up-to-the-minute monitoring of both traditional and consumer-generated media content during a crisis, enabling rapid response to minimize damage to your brand and your revenue.

TNS MI/Cymfony Crisis Aware reporting will answer questions like:

Who are the most influential journalists and bloggers, and what are they saying throughout this crisis?

How is coverage of the crisis evolving?

How are your responses affecting the course of the crisis and what more can you do?

What long-term impact will the crisis have on your company or brand?

Crisis Aware Reports Keep You Ahead of Issues

TNS MI/Cymfony’s Crisis Aware is an eight-week program that provides you with dedicated TNS MI/Cymfony analysts to manage the data collection, interpretation, and reporting.

Daily monitoring reports will alert you when action is needed. You’ll know immediately who’s saying what, and you’ll have the information you need to plan and execute your defense. TNS MI/Cymfony will provide a list of the top 20 most influential blogs and consumer-generated media sites and a summary report assessing the long-term impact of the crisis and recommendations for actions you can incorporate into your future plans.

Customized For Your Needs

Of course, every organization’s needs are unique. TNS MI/Cymfony’s team of experienced analysts will work with you to customize a tracking and measurement strategy for your specific business requirements. As your business needs evolve, your dedicated account manager will make sure these reports continue to provide the valuable data and insights you need. Allow us to design a program just for you.