TNS Media Intelligence/Cymfony: Launch AWARE

Launch AWARE

Tracking the Success of a New Product and Campaign Launch

You’ve worked for months researching and planning the launch of a new product or campaign, but you can’t be sure how your target audience will respond to it until you are in market. Traditionally, results don’t come in until it is too late.

With the growth of blogs, discussion boards, and other forms of consumer-generated media, marketers now have a real-time source of feedback on these campaigns and product launches. They are like a 24/7, real-time research panel giving you their spontaneous, unvarnished reactions, if you choose to listen to it.

TNS MI/Cymfony’s Launch Aware reporting will answer questions like:

Is your advertising campaign creating buzz and driving customers to buy your product?

How is your new product being accepted…what are consumers saying about the features?

Are the signs positive that it will become the next marketplace leader?

Which key influencers are excited about the launch?

What is the impact of negative comments…what can you do to turn opinion around?

Launch AWARE Reports Deliver Timely Data So You Can Act

TNS Media IntelligenceI/Cymfony’s Launch AWARE is a sixteen-week program that provides you with a dedicated TNS MI/Cymfony analyst to manage data collection, interpretation, and reporting.

For a campaign launch, TNS MI/Cymfony works with you to understand the creative strategy, intended results, and how your intended target audience is reacting. For new products, we track growing awareness and understanding of the product and its key features.

The program initially establishes a pre-launch benchmark by monitoring four weeks prior to launch. During the first eight weeks of the campaign, you’ll receive weekly reports focusing on launch progress, key issues, warning alerts, and recommendations for actions to improve results.

The audit wraps up with four weeks of post-launch analysis. In this analysis, TNS MI/Cymfony will provide you with a list of the top 25 most influential blogs and consumer-generated media sites and a summary report with qualitative analysis.

Customized For Your Needs

Of course, every launch is unique. TNS MI/Cymfony’s team of experienced industry analysts will work with you to customize the time period and measurement strategy for your specific business requirements. As your business needs evolve, your dedicated account manager will make sure these reports continue to provide the valuable data and insights you need. Allow us to design a program just for you.