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What We Do

Cymfony helps companies keep their products and messages in tune with the fast-changing expectations of their most important audiences: customers, prospects, journalists, and influential bloggers. By aggregating and analyzing content from over 200,000 traditional media sources and millions of consumer-generated media messages, we help marketers find new product ideas, unmet consumer needs, product or service quality issues, and emerging market trends.

Cymfony applies a unique combination of technology to aggregate, classify, and quantify relevant references with human analysis to uncover the patterns and trends that are too nuanced for computers to detect.

Our Orchestra platform is powered by a proprietary content analysis engine originally developed for use by the United States government intelligence agencies.

Cymfony Services offer a range of solutions tailored to core issues such as CGM Strategy, PR Measurement, Brand Impact and more. A dedicated account manager and analyst interprets the rich information gathered by Orchestra, providing reports, insights, and advice on how to use the findings for business advantage.