Social Media Solutions: Rich market intelligence to maintain the pulse on your customer and market
The world's leading brands know that listening to and understanding the voice of the consumer is critical to business success. We use global content sourcing techniques, coupled with our enterprise-class technology, expert human analysis, and years of expertise in your industry to collect and interpret the authentic voices of the market in traditional and social media. By doing so, we identify the people, issues, and trends impacting your business.
The Cymfony portfolio of solutions tap into the vast number of online conversations taking place about your brand and market, eliminating the noise and providing actionable insights.
- Maestro - Cymfony's enterprise-class listening platform filters and classifies a huge volume of online conversations to reveal data about your brand and market that is relevant and actionable, and presents it in an easy to use format through our intuitive web interface.
- Market Intelligence Studies - Our social media analysts provide meaningful interpretation, deeper insights, and actionable recommendations. With focused attention on the social media conversations important to your business goals, we distill the data to observations you can use, allowing you to clearly hear the voice of the consumer and make course corrections on your business strategy. Cymfony Market Intelligence Studies are available in levels of increasing scope and depth to meet your needs. Use our world-class analysts as one of your biggest competitive advantages.
- Insights: Moms & Nutrition - Syndicated insights focused on understanding the food buying and dining habits of families. Tap into a wealth of knowledge uncovered by mining the authentic conversations of moms on the social web across a variety of social media channels. Through quarterly reports and updates, Cymfony Insights reveal surprising information which often challenge established beliefs about the buying habits of families and the reasons behind them. Buy a single report, or subscribe to the full set.
- Echo Video - Measure the effectiveness of your online video campaigns by tracking and analyzing viral activity, social media conversation, and viewer demography and behavior before and after a video launch. Combining proven technology and services from Cymfony, Compete, and Kantar Video, Echo Video provides the most comprehensive viral video lifecycle measurement solution on the market.