Identify the most significant consumer trends influencing the perceptions of your brand by monitoring millions of consumer-to-consumer conversations. TNS Cymfony's analysts track consumer insights through social media monitoring to help quantify consumer preferences so that you can optimize the impact of your company's marketing programs.
Track the success of a new product or campaign launch with real-time social media monitoring and blog analysis for spontaneous, unvarnished reactions to your launch. TNS Cymfony provides data collection, interpretation and reporting to help you to quantify how your target audience is reacting to your new release in time for you to adjust strategies and improve ROI.
Steer the course of a potential crisis by staying on top of influential journalists, bloggers and consumers - all with the ability to alter the opinions and purchase decisions of millions of potential customers. TNS Cymfony monitors all media -- traditional media, online news, blogs, social media -- and alerts you when a rapid response is needed to immediately minimize possible damage to your brand.
Online access in near real-time to a custom-built archive of posts across blogs, discussion boards, consumer review sites, social networks, Twitter, and more. The intuitive interface provides data visualization and discovery features that allow you to gain valuable insights from selected discussions most relevant to your brand.
Customization based on business goals
TNS Cymfony's team of experienced analysts will work with you to customize a brand monitoring and measurement strategy based on your specific business goals. As your needs evolve, your dedicated account manager will make sure your Marketing Solutions reports continue to provide the valuable data and insights you need in order to implement a successful marketing strategy producing real business results. For more information
contact TNS Cymfony.