TNS Cymfony makes vast amounts of digital information useful to you and your organization. Our Maestro Platform gives you real-time access to a comprehensive, custom-built archive of traditional and social media, filtered and classified to be relevant to your company, brand and business goals.
TNS Cymfony's Maestro Platform Consists of Three Components
At TNS Cymfony's core is an advanced information extraction engine that combines information retrieval, Natural Language Processing (NLP), and an intuitive user interface.
- Information retrieval tools -- tuned to the different characteristics of content formats such as online news, blogs and discussion boards -- bring vast volumes of posts and articles to our archive.
- Our proprietary Natural Language Processing engine automatically identifies, classifies, quantifies and benchmarks important people, places, companies, concepts, relationships, and events in documents from both traditional and social media.
- A web-based interface provides a dashboard to analyze these multiple media sources. in near real-time from any web browser. Maestro requires no IT development and easily integrates with your current workflow.
Keyword Matching is Not Enough
While many social media monitoring tools use keyword-based search, our technology uses a more sophisticated form of information extraction based on detailed grammatical analysis of the text. Grammer-based approaches eliminate irrelevant content and are far more intelligent than keyword searching. TNS Cymfony's engine dissects articles, paragraphs and sentences to determine who and what is being talked about, whether something or someone is a key focus or a passing reference, and how the various entities mentioned (companies, brands, people and events) relate to one another.
Experts Customize Maestro to Your Needs
The results from any technology are only as good as the programming behind it. Cymfony's experts in linguistics, content analysis, and business strategy work closely with you to ensure you derive maximum value from your Cymfony investment.