Measure the influence of your PR efforts to identify which messages, companies, brands and spokespeople are driving the most media coverage. TNS Cymfony's quantitative and qualitative expert analysis measures the effectiveness of your PR campaigns across traditional and social media to provide you with a complete picture of which strategies are producing the best results. Our
Verismo methodology provides clear, simple metrics that make it easy to communicate your success to senior management.
Manage your corporate reputation by understanding how your company is perceived by the full spectrum of market influencers including journalists, bloggers and consumers. TNS Cymfony helps you benchmark your company against key reputation criteria and identify threats early so you can take defensive action.
Steer the course of a potential crisis by staying on top of influential journalists, bloggers and consumers - all with the ability to alter the opinions and purchase decisions of millions of potential customers. TNS Cymfony monitors all media, from newspapers to blogs, and alerts you when a rapid response is needed to immediately minimize an emerging crisis or potential damage to your reputation and revenue.
Demonstrate your success in simple, clear metrics with the new standard in PR measurement. Verismo captures the essential elements of successful communications including visibility, reputation, influence and sentiment. TNS Cymfony defines and weights these elements in collaboration with the client in order to provide a cusomized score that provides meaningful measurement aligned directly with business goals.
Online access to a custom-built archive of content carefully filtered to be relevant to your needs. Cymfony starts by scanning the entire spectrum of content including traditional media sources like newspapers, TV news, and magazine articles, as well as, social media sources like blogs, discussion boards, consumer review sites, social networks and more. The intuitive interface provides near real-time measurement plus powerful query capabilities to help you find new coverage opportunities.
Customization based on business goals
Cymfony's team of experienced analysts will work with you to customize a media monitoring, blog monitoring, social media analysis, or public relations measurement strategy based on your specific business goals. As your needs evolve, your dedicated account manager will make sure your PR Solutions reports continue to provide the valuable data and insights you need in order to implement a successful PR strategy producing real business results. For more information
contact TNS Cymfony.