Today's public relations professional needs to monitor a broad range of media: blogs, social media, online news and traditional media. TNS Cymfony monitors all these media to capture the voices of both journalists and top bloggers and to uncover the specific issues and influencers driving media coverage. We provide a range of tools and services to measure the influence of your PR efforts to identify which messages, companies, brands and spokespeople are driving the most media coverage. With our proprietary metric, Verismo, your success is easy to demonstrate to your management.
Cymfony PR Measurement Reports for Media & Blog Analysis
TNS Cymfony's quantitative and qualitative media analysis measures the effectiveness of your PR campaigns across traditional and social media to provide you with a complete picture of which strategies are producing the best ROI. Choose from a broad range of metrics including the volume of articles or posts, impressions, share of voice and tonality.
Cymfony's PR Measurement reports will answer questions including:
- How much coverage did my public relations campaign receive?
- How is my brand being covered in the media compared to last quarter and against my competition?
- Are influential bloggers writing about my company?
- Who are the most important media influencers?
- Are my PR or viral campaigns producing results?
- Which media outlets are most influential to my customers and prospects?
Cymfony will provide you with critical insight to help you to understand the market's reaction to your messages. You will also receive a list of the top 25 most influential blogs and consumer generated media sites along with recommendations on how you can leverage your company's strengths and overcome any potential weaknesses.
Verismo models the essential elements of successful communication - Visibility, Reputation, Influence, Sentiment - to provide a metric aligned with key business goals.