Public relations, to a large extent, is an art. It can be difficult to communicate its impact to bottom-line, business focused executives. TNS Cymfony's new Verismo approach helps you demonstrate your success in simple, clear metrics. Cymfony's methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. This VRIS Model, or Verismo, defines and weights these elements in collaboration with the client in a model that aligns PR results with business goals.
The Verismo PR Measurement Model
Customize your PR measurement and evaluation approach to determine the true impact of your communications efforts. TNS Cymfony's new approach to PR measurement answers two key questions necessary to assess your success:
- Did the initiative reach the intended audience?
- Did it communicate the key message(s)?
Verismo is the only measurement model that can be customized according to precise communications objectives, pinpoint areas of improvement, and enable PR professionals to communicate results in a language stakeholders understand. The Verismo score can be adjusted as communications objectives evolve thus addressing the reality of the rapid-paced business and media environment.