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Visibility vs. Surprise: Which Drives the Greatest Discussion of Super Bowl Ads?:  

Few events in our culture generate as much discussion about brands as the annual advertising showcase on the Super Bowl. Advertisers count on this discussion to provide audience engagement and ROI beyond the game itself to justify most expensive 30-second commercial time of the year.

Many companies have historically thought the best strategy was to keep their Super Bowl ads secret, hoping that the debut of their ad during the game will generate media coverage and word of mouth around the water cooler after the event.

This webinar discusses why an aggressive promotion strategy before the game is the most effective way to generate post-game consumer discussion.


Simply fill out the form listed below to listen to this webinar recording.

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