We are excited to announce that Cymfony has been acquired by TNS Media Intelligence. This powerful partnership combines Cymfony - the leader in the analysis of traditional and social media content, with TNS Media Intelligence- the leading provider of advertising data, to provide companies with more intelligence on the impact of their marketing activities.
Cymfony has always recognized that both traditional and social media such as blogs and social networks must be analyzed within the context of the entire marketing landscape. The integrated company, TNS Media Intelligence/Cymfony, is the only resource that can provide marketers with greater visibility into the most important influences shaping consumers’ purchase decisions, including advertising, public relations and social media.
Press Release: TNS MI Acquires Cymfony
NEW YORK, February 26, 2007 – TNS Media Intelligence (TNS MI), the leading provider of strategic advertising information, has acquired Cymfony, the top market influence analytics company. The acquisition integrates Cymfony’s expertise in tracking and analyzing the intersection of traditional and social media, such as blogs and social networks, with TNS MI’s current extensive suite of advertising intelligence products.
Comments from Cymfony CEO Andrew Bernstein
Many of you may have seen the buzz that broke over the weekend in the blogosphere. Well, the rumors are true. Cymfony has been acquired by TNS-Media Intelligence. Not only is this a validation of Cymfony but it is another strong confirmation of the growth and importance of social media as a critical place for intelligence, corporate reputation monitoring and understanding word of mouth discussions.
Read Andrew’s Blog Post
Podcast: Straight from the CEOs
Hear from Cymfony's CEO, Andrew Bernstein, and TNS MI's CEO, Steve Fredericks, as they discuss the reasons behind TNS MI's acquisition of Cymfony.
Download the podcast now